From the “Chemistry”‘ EXECUTIVE SUMMARY REPORT for The Town of Wolfville Branding Project – June 25, 2010 [PDF]
Guiding your community to live into these opportunities in order to realize its goal to become a truly desired & love [sic]destination requires that you create a unique destination experience.
To do so we‟ve designed a Destination Experience Model to follow that is:
1. Based on “thinking like a stakeholder”
2. Based on utilizing best practices
3. Must deliver an enriching experience, with each and every stakeholder, each and every time
Giggle, giggle, guffaw