The co-founder of Just Us Coffee in Wolfville, Debra Moore, has commented on the military’s preference for Tim Horton coffee. It “may not be to everyone’s taste, but it isn’t surprising, ” she says. She was interviewed because:
Public Works and Government Services Canada issued a regional individual standing order on Monday for the provision of Tim Hortons coffee “on an as and when requested basis” to various Maritime Forces Atlantic customers in Halifax Regional Municipality.
“There shall be no acceptable substitute for this requirement,” stipulated the order, which closes on Nov. 17.
In her comments Debra went further.
Tims coffee is, at best, passable, she said.
“It’s fairly fresh and brewed decently but it’s not high-quality coffee.”
Fighting words? It’s not fair and it isn’t organic either? So she says. This apparently also affects the quality/taste? And the price.
Fair-trade practices give local growers better prices, while the organic designation means the coffee beans are grown using environmentally sensitive methods.
Instead, Tims has developed a partnership that, according to the company’s website, works with farmers and coffee organizations in Brazil, Colombia and Guatemala to improve farming practices.
So it seems coffee drinking is a philosophy.
Ms. Moore said educating consumers about issues like fair trade and organic coffees, an integral part of the co-op’s philosophy and operations, is challenging in a world of rampant marketing-driven consumerism.
“We’re looking at the bigger picture,” she said.
Sort of like religion? Meanwhile a UK court has ruled that :
a belief in man-made climate change and the alleged resulting moral imperative is capable of being a philosophical belief and is therefore protected by the 2003 religion or belief regulations.”
It must be something in the water? Or in the coffee?