Advertising madness

One of the events advertised in the newspapers over the Christmas season, in a section presumably  designed to “attract” shoppers to come to Wolfville for holiday entertainment and shopping, advertising paid for by  our businesses through taxes, was this one we saw for an event outside of Wolfville – The Farmer’s Market “Yulefest” sale! at the Gaspereau Winery.

farmers-ad2

You can imagine how businesses in town, at that most important retail season for them, felt about this. Encouraging Nova Scotians (and Wolfvillians) to shop OUTSIDE of Wolfville is not exactly the best way to support businesses in town. So much for the commercial tax base.

We suggest that the business that calls itself the WOLFVILLE  Farmer’s market change its name to something like “The Valley food and crafts tax free zone“. It would be more accurate. [Just for fun sometime ask for a receipt and watch the shock on their faces!]

Not unrelated perhaps is the word on the street that Hatt and Kull, the shop we welcomed to town only a year or so ago may be closing its doors soon. Perhaps someone from the WBDC and Town Council should interview Michelle and Jocelyn before they leave to find out why they couldn’t survive the competition and stay in business here.

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4 responses to “Advertising madness

  1. Hatt & Kull won’t be the last to close it’s doors. How can a business compete with the Farmer’s Market, they can’t.

  2. People who think that a bunch of vendors who sell their home-made goods for a total of 5 hours per week (weather permitting) are serious competition for town retailers, are clearly off their rocker. Town stores are open a minimum of 50 hours per week (10 times as long), and are actually warm and dry. Except for the 1 saturday in the year when the Farmers Market takes place in the Barn of the Gaspereau Vinyard (thank you, Gaspereau, how hospitable you are!), the Wolfville Farmers Market brings several hundred shoppers to town, who – before/after socializing and shopping at the Farmers Market – get their other necessities in town (why go anywhere else, after all, we now have no fewer than 2 shoe stores in addition to everything else we already have). What if the Farmers Market was not in Wolfville? What if it was in Kentville? I guarantee you that all those Farmers Market addicts would take off each saturday morning to Kentville and retail in Kentville would boom instantly.

    The Farmers Market vendors pays a weekly fee. Every town in the world that has a market (i.e. in every European country: we’re talking thousands of markets) charges only rent to the vendors of their weekly or biweekly market. This is normal and well-tested practice.

    I am very sorry that Hatt and Kull is closing, it is an interesting store where I have done a couple of purchases. I have never seen anyone in there of that infamous group of people who write this blog (we know who you are, you might as well come out of the woodworks), nor anyone other than the near hippie crowd. This is generally not a crowd that has a lot to spend, and Hatt and Kull was not particularly cheap. A simple calculation tells me that this store catered to too a small group of consumers. The store would do great in Halifax’s North End (hydrostone area), where there are a lot more people who would be committed to this type of business. I wish them well

  3. ” Every town in the world that has a market (i.e. in every European country: we’re talking thousands of markets) charges only rent to the vendors of their weekly or biweekly market. This is normal and well-tested practice.”

    Except Wolfville! The Town does not get the venders fee. The BUSINESS ( it is not non profit) that runs the market gets the venders fees and neither this business (nor the venders) pay taxes in Town.

  4. In the most positive scenario that I can imagine, Wolfville would earn about 10k from market fees. That’s 0.0015% of the town’s budget, hence a drop in the bucket. Instead, the market business uses this money to improve the market facilities, so that more shoppers can come to town to enjoy it during those 5 hours a week, a total of 10% of the time that the regular shops are open. In other words, no competition for local business. In addition, be reminded that there are local businesses that sell on the market (Ivy Deck Bistro, Taj Mahal) as well as out of town businesses that also sell in local stores (Fireside’s sausages are available at the Save Easy), as well as several artisans who sell in the Weave Shed and in Hatt and Kuhl and I have probably missed a few here. The market is added value, you better get used to it

    End of discussion